The J.League is set to become partners with World Sport Group for many more years now after it was revealed that the top professional football division in Japan had reached an agreement with the major marketing group in Asia towards a new contract.
World Sport Group started working alongside the J.League back in 2002 and is responsible for increasing the profile of the J.League around the world.
So far, they have done a great job because J.League is widely known to be one of the best markets for getting Asian talents. It is one of the reasons for many top European clubs to consistently visit Japan as part of their pre-season training.
J.League has announced that the new deal that is going to be signed between the two giants is just an extension of the current deal. The J.League is one of the most popular in Asia, with 18 teams competing for the title each season.
A number of teams have also made it into the Club World Cup finals against teams like Barcelona and Brazilian club Santos. Gamba Osaka and current champions Kashiwa Reysol are some of the well-known teams across the world. World Sport Group will be doing their best in order to promote the J.League not only in Asia, but around the world as well.
“We are delighted that we have renewed our agreement with World Sport Group. From this year, J.League will be putting more emphasis on Asia to obtain leadership in the region. As part of our scheme, we signed a partnership agreement with the Thai Premier League. We would like to strengthen the relationship with foreign countries and take necessary actions to be able to broadcast J.League matches overseas,” said the chairman of J.League, Kazumi Ohigashi. World Sport Group has been broadcasting matches of the J.League since 2001.